Social media marketing study: One Health

Planned and executed a 4-week social media campaign for a New York hospital "One Health".

• Developed a research-driven partnership growth strategy and supporting content plan to expand brand awareness through collaboration.
• Created a partnership marketing plan with co-branding activities.
• Organized a webinar for the campaign concept.

Result: One Health successfully positioned as a collaborative and community-focused wellness brand.

Capstone Project: Soft Power

I aim to create a Hobby-brand focused on a series that I find captivating because it focuses on visual storytelling and mood- driven aesthetics, creating an engaging experience for me and its audience. Its projects aim to evoke emotion and provoke thought through carefully chosen visuals and narratives.

Inclusive Tomorrow: Spring Multi-Channel Campaign

A multi-channel marketing campaign concept for Inclusive Tomorrow, focused on driving raffle ticket sales while promoting inclusive change. This project connects social media, podcasts, influencers, email, and display ads into one aligned funnel from awareness to conversion.

Forgetful houseplants

Designed a media strategy for an urban houseplant startup.

• Analyze current and future digital marketing.
• Defined marketing goals (introduce brand, highlight offer, invite to follow on Instagram).
• Create texts and designs in a consistent tone.

Result: much increased engagement and brand awareness.

Personal learning and content practice

I keep practising by creating sample posts, analyzing brands I like, and documenting what I learn about digital marketing.

• Short content experiments on Instagram and LinkedIn.
• Notes on campaigns that work well and why.
• Regular updates to this portfolio as I learn more.